AartiUtwani
I am a communications and growth leader with 8+ years of experience in tech startups. I build narratives, campaigns, communities, events, and video-led storytelling that turn complex products into stories people remember and act on.
I build high-trust narratives across social, press, video, newsletters, and executive messaging.
I build communities from zero to scale and produce events end to end, from concept and partnerships to on-site production and post-event content.
I build the communication systems behind growth: one piece of content, multiple outputs, across every channel that matters.
Featured Work
Helium Network
Sole communications voice for 3.5 years. I built the entire comms function from scratch and owned every public touchpoint: writing, social, press, video production, newsletters, community, events, and executive messaging for a network serving 3M+ daily users.
Re.xyz
First marketing hire, I built the entire communications function from scratch. Translated tokenized reinsurance into messaging that landed a $14M seed round across Business Insider, The Block, and CoinDesk.
Cover App
I ran PR, growth marketing, and video production, building influencer programs with Dave Ramsey and Scotty Kilmer, managing a $1M+ ad budget, and producing a broadcast TV commercial end to end.
Brand Socials
I founded a DTC loungewear brand as a solo operator, owning every function from product sourcing to creative direction, social strategy, and 12+ pop-up events.
Senior Communications Manager
|HeliumLed content, social, press, community, events, and rapid-response messaging for one of the most visible DePIN companies in market.
Marketing Communications Manager
|Re.xyzBuilt crypto and DeFi community from scratch. Translated complex risk and insurance concepts into accessible narratives.
PR → Growth Marketing Manager
|CoverSecured coverage in TechCrunch, Forbes, CoinDesk. Built creator partnerships driving 150K+ app installs. Managed $1M+ ad budget, reduced CPA by 65%.
Senior Social Media Manager
|Everscale MediaManaged social strategy for 35+ brands including Nike, PayPal, and Shake Shack.
Claude, Midjourney, Figma, Notion, Dune Analytics, Discord, X, LinkedIn